Unlock Africa’s potential as a global business tourism powerhouse. The Africa Business Tourism and MICE Masterclass equips you with the elite tools, strategic networks, and AfCFTA insights needed to drive continental growth. Join Africa’s flagship capacity-building platform and turn cross-border collaboration into your competitive advantage.

WHY ATTEND

Empower your career with advanced training in MICE Business, Venue Management, Conference Venue Sales, MICE Sales and Marketing, Revenue Generation and Growth, Digital Sales, AI Integration, and Revenue Management.

WHO SHOULD ATTEND?

Decision-Makers
Executives from Tourism Boards, Convention Bureaus, and Government Departments.

Industry Experts
Professional Conference Organizers (PCOs), Meeting Planners, and DMCs.

Rising Innovators
SMEs, Start-ups, Women in Tourism, and Youth Leaders.

Hoteliers
This category includes hotel and accommodation owners, general managers, sales executives, marketing executives, and banqueting executives.