Business Traveler Africa | ED’S LETTER

Business Traveler Africa | ED’S LETTER

The original thinking behind the launch of the Business Traveller Africa Conference & Awards event in 2012 was that the South African business travel industry didn’t have anything like it. Further to that, as the publishers of Business Traveller Africa magazine, Future Group wanted another platform on which to engage with its clients and the broader industry as a whole.

We also wanted to grow the event, year on year, and we’re incredibly proud to have done that between 2012 and 2017, settling on a breakfast format that worked, evolving our voting procedure, strengthening the morning’s content, and generally laying on an event that we believe was of great value to the South African business travel community.

Sadly, the South African media and events industry is not immune to the challenges presented by an economy struggling for growth, and, as a result, 2018 and 2019 did not see a Business Traveller Africa Conference & Awards event.

However, that didn’t mean we couldn’t honour those brands and entities that performed with distinction in those years. As such, we employed the same voting procedure and just decided to announce the winners in our publication.

At its core, the Business Traveller Africa Awards must have a robust and independent research mechanism to ensure its credibility, and we’re grateful to our partners the Association of Southern African Travel Agents ASATA , the African Business Travel Association ABTA , the Southern African Association for the Conference Industry SAACI , and the Southern Africa Tourism Services Association SATSA for adding their weight and support to the voting process by enlisting their members to vote and produce the winners in each category, supplementing the votes garnered from the broader South African business travel community via Business Traveller Africa magazine’s communication channels. Here’s wishing you a prosperous 2020. Dylan Rogers Editor