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Judy Lain


Judy Lain has over 20 years of marketing and communication experience. Six of those were in her role as CMO of Wesgro, where she focused on promoting leisure and business events globally. Ms. Lain was also the communication lead for the region during crisis events such as the North African Ebola Crisis, Drought, Tourism Safety, and the Covid-19 Business Support Centre.

With a great passion for the industry, a deep understanding of consumer insights, and an obsession with data, Ms. Lain brings a fresh and global perspective to communication challenges that tourism businesses may face.

Ms. Lain holds a post-graduate diploma in Marketing and Communication and is currently completing her Master’s in Digital Communication.

Judy now heads up the integrated communication agency Prosek’s South African office and marketing operations across all global offices. Prosek was voted as 2021 the Global and the North American Corporate/Finance Agency of the Year by PRovoke.