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Happy MaKhumalo Ngidi


Mrs. Happy MaKhumalo Ngidi is a graduate in Comms and is in the middle of completing her Bachelor of Arts in International Relations. A businesswoman, social entrepreneur, budding author, motivational speaker and PR and Marketing Executive. She joined Proudly South African as the CMO in 2015 to head up the organisation’s Marketing and Communications department.

As a marketing, communications and PR professional, she brings much value, vision and purpose plus over twenty years of corporate experience to Proudly SA.

Mrs. Ngidi was previously the Founder and Managing Director of a public relations boutique firm that assisted clients to form strong relationships with media giants. She’s also the former Head of PR and Communications for SABC radio station, Metro FM. She was the Official Spokesperson of the SABC for its flagship annual event as well as for ad hoc PR projects of national importance. Ngidi also has extensive experience in driving strategy development, turnaround strategies as well as brand and product management for a number of multinational and local brands in the hospitality, marketing & FMCG and broadcasting services sectors.

Her experience spans a number of companies including Seagram SA, SABC, Chivas Regal, the Forum Company, Metro FM, Cell C, Divine Relations, Haba Productions and Primi Group as a franchisee, to mention but a few. Through her sheer force of personality, she continuously strives to be the best performer and visionary in her craft and to make a formidable difference in every task she undertakes both in the public and private sectors.

She is currently a Member of the BRICS (WBA) Women Business Alliance – South Africa, launched and championed by the Department of Business Development, who’s mandate is to unlock economic value within South Africa, the continent and BRIC countries for development, growth and sustainability of women owned businesses.

Ms Ngidi is an active member of WECONA (Women Economic Assembly) an Assembly launched by President Cyril Ramaphosa in 2021, which comprises of Women from the private sector, civil society, women’s organisations, businesswomen and government. This initiative serves to facilitate the participation of women-owned businesses in core areas of the economy. It also emphasizes the participation of women-owned enterprises on the entire value chain to foster sustainable economic development.

The work of the Assembly is also to enable businesswomen to identify entry points and opportunities for sustainable economic participation. Unlocking market access through preferential procurement.

Happy MaKhumalo Ngidi is also a proud owner of Bella Wines, her own personal wine brand which was launched in 2022.