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Michelle Booth

MICE Management is a professional Meetings, Incentives, Conference & Events/Exhibition management company that operates in the business travel and business tourism sectors, with a focus on the MICE Industry. Amidst the upheaval of the post-COVID business landscape, MICE Management emerged as a testament to resilience and adaptability and was founded in March 2024. With over 21 years experience, Michelle has identified exceptional partners and built strong relationships with them to ensure the eye-watering success of your event. Based in Cape Town, South Africa we have the best local knowledge for inbound business- travellers. We give you the option to choose how we work with you. Whether it is managing your entire event, or parts of it. We see the value in leveraging both sets of our expertise to ensure exceptional success. We are flexible in our financial approach too, as we aim to work with you on the best financial model to suit your event / company / association. It could be a management fee per event with pre-payment, a retainer-based fee, or financial assistance upfront with a profit share model (with the event income covering all operating costs), and the profit is shared 50/50. We are small, so we can be flexible. We are MICE Management.


Membership Category Independent
Location Cape Town
Regional Branch Western Cape
Forum Conference and Events (PCO) Forum
B-BBEE Level Level 4
Address 35 Autumn Wood Street, D'Landen Estate, Durbanville, Cape Town, Western Cape, 7550
Core Business


Michelle Booth