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The importance of putting a Strategic Plan together is in order to assist with the growth of the association as it gives all those involved a clear understanding about what the company is looking to achieve and how it is planning on getting there by providing direction. 

SAACI aim is growing the business events industry in Southern Africa

·       By providing a platform whereby members may obtain a qualification or continue to improve on their skills through a
        recognized programme.
       By partnering with public and private enterprises to ensure that issues affecting our industry are lobbied at the highest
         possible level
       By linking up with international businesses and associations to keep up to date with the current trends around the


Core Goals

·       To pro-actively identify and respond to issues impacting on the conference, meetings and events industry and where
       necessary to engage and lobby public and private sector bodies regarding issues of interest and concern to the 
       membership base
       To provide a gateway to knowledge and research that can be conveniently accessed by SAACI members to assist them
       with future planning, decision-making and marketing
       To professionalize the industry through appropriate education and accreditation initiatives
       To develop and maintain specific-interest forums with individual goals and operational strategies that are clearly
       communicated and achieved within the SAACI structures
       To maintain and further penetrate traditional membership target markets for SAACI and to identify and develop new
       market segments (e.g. blue chip companies with events departments)

Supportive Goals

·       With due consideration to the fact that ‘structure should follow strategy’ to grow SAACI’s full-time capacity and
        to effectively manage and implement SAACI’s key strategies and actions.  Also consider full-time offices in key branches
       To effectively and appropriately use the latest technology, e-tools and social media in all aspects of SAACI’s business
       To be internationally recognized as a leading industry organisation with professional membership


 The SAACI Vision

To be the globally recognized professional association of the business events industry in Southern Africa.  To be the strategic link for the public and private sector. 

The SAACI Mission

To create a platform for:

·       Sustainable learning
       Provide strategic direction (policies and procedures)
       To grow the business events industry through strategic partnerships, networking and lobbying government



·       Our members will conduct themselves in a professional and ethical manner at all times, by providing a good quality
       service and being reliable.  Our members are to abide by the SAACI Code of Conduct at all times and steps will be taken
       should it be reported that this is not the case. 


·       SAACI wishes to grow the greater business events community through sustainable business practices by raising the
        awareness of the culture diversity of South Africa, by conducting conferences & meetings in a responsible manner so
s not to have a negative impact on the local communities which in turn should also provide a viable financial legacy
        for the host community all while ensuring the survival of the local environment through best greening practices.
·       Ensuring that those within our industry as well as those entering into are educated to the best possible standards to
        ensure the overall sustainability of the business events sector and growth of our industry both locally and abroad.


·       In order to ensure the sustainability of our association and the sector SAACI has a duty to be creative with fresh
        thinking ideas for our members and community to utilize in the betterment of their businesses.


·       SAACI will have a knowledge base available to members which will provide documents that relate to best
        practice, research and general information which our members will become accustomed to